Make it easy to find and accomplish.
HID's marketing partners needed better access to resources and an easier workflow for managing their campaigns. This was accomplished by creating a partner portal application that presented an information and interactive architecture focused on organization of data, files, and process. In turn, this presented a simpler method for requesting funds, tracking campaign statuses, and viewing performance analytics.
By creating separate channels of content based on customer sectors, we were able to create focused user paths to help customers accomplish their goals faster.