Project Plan Priorities
Project Plan Priority Details

When Customers are Frustrated, a New Perspective Can Help

Roles played: UX and Information Architecture

Tools used: Interviews, Sketches, Adobe XD

Functionality has changed to meet customer's needs over the years, but the user experience has not kept up. In need of a fresh perspective, I was able to provide this client a restructured information architecture and more intuitive user interface and experience that will help to alleviate the biggest pain points for customers. With limited resources, I was able to conduct customer representative interviews that gave me a better look at what frustrations their end-users were facing and how the software is used to meet goals. By creating basic sketches and wireframes, I provided the company a cleaner, more orgainzed and easily understood interface and architecture.

Project Ideas
Project Grid Visualization

How can I help you build your product or make it better?

My approach is to get a 360 degree view of your current product or initial idea, then analyze, plan and produce what works best for you and your customers. Let's build it right.

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