Take the Trade Show to the User
Roles played: Product Development, UX Designer, Visual Designer, Front-end Developer
Tools used: Focus Groups, Surveys, UX Pin, Google Analytics, Optimizely, Photoshop, Drupal
A business-to-business digital product, Surf Expo 365 was built to give this popular trade show an online presence year-round in support of the physical show that occurred twice yearly. Surf Expo 365 allows manufacturers and sellers to create an online "booth" where potential buyers are able to browse and collect products as well as connect with vendors for purchasing.
This application provided companies direct access to their customers while providing the benefit of robust analytics behind the scenes, allowing them to better manage their product lines and marketing efforts.