Vegetarian Times Desktop Homepage
Vegetarian Times Mobile Homepage and Recipe

Change Focus and Make it Easy

Roles played: Product Development, Lead UX Designer, Visual Designer

Tools used: User Surveys, Personas, Competitive Analysis, Google Analytics, Agile, UX Pin, Photoshop

Vegetarian Times needed to rethink their content focus, information architecture, look and feel, user experience and functionality. We worked to bring their expansive collection of recipes to the forefront, creating a simple method for users to interact through sharing and saving recipes. The categorization of recipes and orginal content (articles) were better aligned through the use of consistent vocabularies and tagging, which allowed for an automated method of cross-promoting different content types.

This simple, flat, modern, earthy design was used to represent the natural aspect of the industry, create a comfort level for users, and keep the focus on recipe imagery.

Vegetarian Times Category Page

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