Yoga Journal Homepage
Vegetarian Times Mobile Homepage and Recipe

Create more value and motivation.

Roles played: UX Designer, Visual Designer

Tools used:Surveys, Personas, Competitive Analysis, UX Pin, Google Analytics, Photoshop

Yoga Journal's directory and membership levels are key revenue generators. The publication needed improvements on visually presenting its value as well as showcasing the membership benefits in an effort to increase subscription numbers.

The goals were achieved by presenting a more sophisticated search as the key action item when entering the site and presenting the most relevant information at a glance, guiding the user to their best-suited path.

Yoga Journal Membership Page

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